Brand Information:
In 1990, this brands
co-founder Beth Cross and Pam Parker set out to create a new company and a new
way to thinking about shoes for riders. They realized that the traditional
English and Western riding boots were a bit stiff for the people and they were
most of the times Heavy and hard on the feet. This gave them a new idea of
manufacturing lightweight shoes. As those shoes were not very well suited for
riding and they both riders with back ground in the athletic shoes industry.
They realized how important the needs of equestrians were.
This brand assembled a group of top footwear engineers and designers. They set
them on the task of creating the world’s most technically innovative performance
riding boots which could be liked by the riders around the globe. That team re
designed the outsole and rethinking the arch support system. Finally they
started taking the hard look at the suitability of traditional last shapes and
fit. While they were building the technology for the boots they also talked to
hundreds of top riders and inquired that what do they think missing in riding
shoes so that they can create a master piece. They really helped the team with
the designs and development of the final product.
In 1993, Ariat shipped the first pair of boots which were designed by them which
actually changed the perspective of a good riding boot. Now Ariat has become the
world leading company. They are the leader in performance equestrian footwear
and offered a full range of English and Western riding boots and work boots and
casual footwear. Plus New lines of performance apparel and accessories have also
been introduced.
Whether you are professional equestrian athlete or a novice rider, every body
will find something in this brand which will never let you down. The boots are
very trendy and also very solid. They are not hard on your feet and mold with
them which results in ultimate comfort. There shoes are phallus and very well
build and that is why they are so famous. There performance is perfect. This
boot offer great cushioning to your feet while stabilizing the heel and arch,
dramatically reducing fatigue and stress to the feet. This amazing technology
can also be found in a variety of casual shoes which provides ultimate comfort
and at the same time they are highly styled for those relaxed and easy going
days.
