Brand Information: Kimora Lee Simmons born in Midwest has positioned its self in the world of fashion as the most enchanting and satisfying brand in less than a decade. This brand is the most Sassy, sexy, comfortable and the most thriving brand which has succeeded to given a sweet and stylish touch to the street culture. The Phat Farm runway show was the first place where this brand was used as a publicity tool. All the models and celebrities grew these phenomena of wearing these highly appealing shoes. It also appeals the wide based youth audience. After contemplating a decision was made to introduce the wide range of Baby phat sports wear collection, which had an awesome response.