The person who created Diesel brand was Renzo Rasso. He choose this name “Diesel” because it was easy to understand and remember, at the same time it is pronounced the way all over the world. “For Successful Living” was the first advertising campaign which was launched in 1991. it established a reputation for innovative marketing. Diesel’s first flagship stores were opened in New York, Rome and London in the year 1996.
Diesel clothing section makes its own trends. They don’t follow the already established trends. Diesel shoes, clothing, sunglasses and watches effectively precede trends and pay attention to the quality too. These shoes are extremely popular in men, but they also offer many unique and nice styles for women too. The shoes offered by this brand are fun, hip and intensively fashionable which can be worn any time and any where. A casual lady can choose to wear flats and party girls can select heels or sandals. This brand fits all the needs of its customers.
Extremely trendy and cute sneakers are available which are not only able to keep up with the customer but also look very stylish. While manufacturing the shoes a smooth logo is also deisgned on the side of the shoes which looks awesome. Diesel’s sunny sandals are again very famous especially amongst the beach goddess. The sandals can be worn in a causal setting or even with a dress for a night out. They are extremely comfy again because of the foot bed. Different materials are used in the manufacturing which allows its customers to make an impact on the crowd.
Diesel has also introduced Water Games sandals which can be worn at pool side or at the beach too. Special rubber sole has been used for durability and traction. Diesel shoes are fabulous because they have a mind and look of there own. Men, women, boys and girls of all ages love the look and feel of these shoes.
